Us, that's Vida and Amin.  


Together with our sister Tara we were born and raised in the hanseatic of Hamburg. Our parents are Iranian and both of our grandfathers were well established in the rug business. Although our father tried to escape his destiny to continue working in the Persian rug business by becoming an eye doctor, it was inevitable, that his love and passion for this product would drag him back to his father's business, which exists since 1952.

He joined the company in the 90s and ever since Persian rugs have been an essential part of our lives. Jumping from rug pile to rug pile in Hamburg’s magical warehouse district, sitting and playing on the rugs in our kid's room and closely listening to stories about their origin, the fascinating life of Persian nomads, the meaning of the rug’s patterns and designs. All of this and many more rugtales accompanied us our whole life.

As it is with most precious things in life, having them in front of you all along makes you take them for granted. Thus, instead of joingin our father’s company, we followed our own paths at first. Vida completed her studies in Fashion Styling in Paris and finished her masters degree in ‘Sustainability in Fashion’ in Berlin where she worked as a Marketing Manager for several digital fashion retailers for the past years. Amin went off to study economics and is now in the final stages of his master programme in Madrid. Eventually, we both decided to join our family’s company in order to pass on OUR rugtales to OUR generation. Since time, society, needs and trends have changed since 1952 we decided on starting our own brand with carefully handpicked rugs that match our taste.

We truly believe that handmade rugs deserve the respect of our generation, and if we do not discuss the future of this product, its heritage, tradition and uniqueness will slowly disappear. It is our deepest wish and true vision to bring these rugtales closer to the customer by dusting off the aesthetic clichés of “grandmothers Persian rug”. We really hope to take you on this magical rug-journey with us!  Please contact us if you have any questions or if you are  generally interested in Persian handmade rugs.

We look forward to hearing from you and in the meantime, stay tuned and visit our social channels for more exclusive updates.